After ordering labels next came the second most difficult task of pricing the honey. If you didn’t know previously I live in Eastern Central Indiana, about an hour east of Indianapolis and an hour north of Cincinnati. The closest large-ish town is Richmond, IN. Much like the rest of the United States, this is “Wal-Mart Country”.
Someone earlier this week asked how much I was asking for honey. After telling them the price I got a strange look and was told, “that’s high”. I remained calm, but was a little irritated. A million things were going on inside my head. It got me thinking about the value Americans put on things.
My honey is priced only slightly more per pound than a gallon of gas, yet aside from griping about it people never refuse to buy gas because it’s “too high”. It costs only slightly more per pound than one fast food meal. A 1 pound bottle of honey will last a person weeks. The effects of a “Number 3” at any fast food joint may be on someone’s hips for years, but they scarf it down in 15 minutes or less and that money is gone. One pound is priced right about what a pack of cigarettes is and I see people buying them every day.
Let’s look at it from different angle. I know the medical community maintains that honey is no different from placebo for allergy symptoms. I am not going to take a chance at loosing my pharmacy license so I WILL NOT say honey is “indicated” for allergies. Everyone should do their own research and come to their own determination on the subject. Let us just say that some have alleged that raw local honey may help with allergy symptoms.
While writing this post a 30 day supply of Allegra at DrugStore.com costs $19.99. Allegra is an over the counter allergy medication. According to most sites I have viewed NaturalNews.com is consistent with a proposed dose of honey for allergy symptoms of “a couple teaspoonfuls a day”. Forgive me while I perform some nerdy pharmacy math.
- Given that one gallon of honey weighs approximately 12 pounds, there are 128 US Ounces in a Gallon, there are 29.5735mL in and ounce, and a couple of teaspoonfuls = almost 10mL.
- A 1 pound honey jar should have 1/12th of a gallon or (128oz/12) = 10.67 ounces of honey in it.
- There are 29.5735mL in an ounce so there should be (10.67 * 29.5735) = 315.5mL of honey in a 1 pound jar.
- If you were to take 10mL per day (315.5 / 10) = 31.5 DAYS! from a 1 pound jar of honey. A month’s supply in a 1 pound jar.
If honey was effective I would be SELLING MY HONEY WAY TOO CHEAP!!!! A month supply for less than a third of what they are getting for Allegra. Plus honey can be enjoyed as opposed to being swallowed down like a pill. Too bad all of that anecdotal evidence is wrong and honey isn’t effective………
I cannot and will not compete with the pricing structure at large chain grocery stores. For what Wal-Mart sells a pound of honey I can cover the price of the container, lid and label. At that point I am nearly giving the honey away. Raw, treatment free honey is not on Wal-Mart’s shelves at least in my area. I am looking for an entirely different market. In the event a customer is not satisfied with my product they can speak to me, the producer directly. Good luck with that at a big chain grocery store. I have faith in this product, just as I do the bees that produce it. I believe I am selling a good product at a fair price. I have had nothing but positive feedback from the many sales already made from this years crop.
“forget organic – even the word honey itself is not yet defined in U.S. law, and any jar of honey can be adulterated with cheaper ingredients like corn syrup and still be labeled quite legally as “pure honey” – unbelievable but true. If it is found to contain an illegal substance, then it will be taken off the shelves, but that aside, there is no test for true honey – you could in theory sell a jar of colored sugar and water as honey.”
Price is not the only thing I think of when I make purchases. Shouldn’t we be looking at quality a little more, especially when it comes to our food? Many Americans say they want to feed their families good wholesome food until they look at what it is going to cost them in both money and the time to prepare it. Too many say to themselves…. “I could spend a little more on food OR I could have a cell phone with an unlimited data plan.”
Have a nice weekend.
I didn’t start beekeeping to get rich, and it’s working out just fine!